Fishbelly #1 fishing lure for bass, pike, redfish, trout, walleye

Going fishing?

Remember to bring this!

Featured collection

Hawg Shad (Excellent for Underwater)

Regular price

$7.69

Sale price

$7.69
Popper Shad (Excellent for Topwater)

Regular price

$7.99

Sale price

$7.99
Shinai Shad (Excellent for Underwater)

Regular price

$6.89

Sale price

$6.89
Bushido Shad (Excellent for both Topwater and Underwater)

Regular price

$8.99

Sale price

$8.99

Monster Pike Loves the Hawg Shad

Steven caught this monster pike with a 6" Hawg Shad on a jighead with a stinger hook in the Netherlands.

Fishing with Fishbelly Lures

It's easy and fun for everyone!

Fishing with Fishbelly Lures

All ages can enjoy!

Testimonials

Fishbelly Hawg Shads are perfect match to the baitfish. My friends and I always take them fishing with us. Fun catching fish with them!
Rob from New Jersey

Fishbelly hawgshad is so life-like even in the winter months when all other soft plastics stiffen in the freezing temperature, it still produces the necessary action to catch pikes and sanders.
Jens from Sweden

Lake Kawaguchi is so pressured with people literally standing shoulder to shoulder fishing for bass and yet Fishbelly Hawg Shad manages to catch the bass.
Jun from Japan

Fishbelly: "Why do you choose Fishbelly?"
Len: "Because it catches fish!"
Lenny from West Virginia

Blog posts

Fishing Overseas In the Midst of the COVID-19 Pandemic
December 11, 2021
The COVID-19 pandemic makes traveling challenging locally let alone going overseas. Some countries do not allow foreigners to enter their country a...
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Teaching a City Kid Fishing
October 16, 2018
Most city kids are interested in video games. But when you find one city kid who is interested in fishing, you can see his/her eyes light up catching their first fish. It is something to behold!
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Where to Fish in New York City Parks?
August 16, 2018
Places to fish in NYC parks.
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How to Fish a Popper Shad
August 15, 2018
Fishbelly Popper Shad is designed to work on topwater like a wood popper lure. Instead of a wood composition, it is made of soft plastic. There are...
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How to Set Up a Drop-shot Rig
August 04, 2018
Learn how to set up a drop-shot rig to effectively catch more bass in this blog with a diagram to show and a video to watch.
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Fishbelly Fans' Fish Album
July 25, 2018
Check out this album collection of fish species caught around the world with the different types of Fishbelly lures - Bushido Shad, Hawg Shad, Helix Buzz, Helix Ninja, Popper Shad, Samurai Twin Spin, Shinai Shad.
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