ABOUT US::

From the very beginning, Fishbelly was conceived as a provider of top quality fishing products and services. Since its inception, it has designed and produced top quality fishing lures that imitate live bait fish that predator fish and anglers alike find them irresistible. Over the years, Fishbelly, maker of the Hawg Shad^TM, Popper Shad^TM, Kick Shad^TM, Gator Minnow^TM, Samurai Twin Spin^TM, Helix Buzz^TM, and Helix Ninja^TM, has attracted a growing list of anglers around the world. These anglers have become fans of Fishbelly and shared some of their wonderful experience with others. Some of them even appeared in YouTube videos viewed by tens of thousands around the world.

As a dedication to our fans and users of our products, Fishbelly continues to offer top quality products and a forum to share our fishing experience. Because of our users and fans, we have adopted the tagline for our products - "Outfish live bait!" and another tagline for our fans to share their experience - "Let's hook up!". Some fans even came up with a third tagline for experience - "Fishbelly brings fun back to fishing." as in the feeling when your dad, granddad or uncle took you on your first day to fishing and thrill of catching your first fish that stays in your memory forever.

                               Helix Ninja                                                  Samurai Twin Spin                                                                Hawg Shad                                                                                                      Popper Shad

                                              Tri-fin Kick Shad